5 Proven Ways to Connect, Engage and Sell to Senior Level Executives
Duration: 60m; Recorded on February 23rd, 2012
Is it me, or does 2012 seem like more of the same: with more companies budget constrained and risk adverse, and senior level executives even more involved in buying decisions. With Frugalnomics still in full effect, these more overloaded, skeptical and frugal execs are having a hard time making purchase decisions, and in turn, making your job more challenging than ever.
Even though you may be up to the challenge, it doesn’t mean a little “secret sauce” on how to more effectively connect, engage and sell to these senior level executives wouldn’t help.
Our speakers, telesales & marketing expert Mari Anne Vanella , founder of the Vanella Group and Tom Pisello, the ROI Guy and founder / Chairman of leading value selling and marketing firm Alinean, think they have the formula for success. In this session they will share 5 proven ways you can up your game with Sr. Level Executives.
Recommended for marketing and sales executives, content marketers and sales enablement teams, this webinar will discuss key research findings and practical ways you can fight Frugalnomics, answering these important questions:
- What techniques work best to break-the-ice and connect effectively?
- Once connected, what tactics can be used to overcome “do-nothing” malaise?
- How can you best implement these techniques and tactics effectively into your marketing campaigns and sales engagements?
