Proving Your Advantage: TCO Sales and Marketing Tools
Duration: 59m; Recorded on June 2, 2011
Today's economic buyer seeks the best value from every investment. Even though your team might have the best proposal, it doesn't mean, at the last minute, you won't lose on price, or to another competitor that proved superior value to your solution.
How can you easily prove the competitive value of your solutions to ever-more frugal buyers?
In this webinar you will learn the methods used by world class sales enablement / marketing teams to meet the demands of today's value-focused buyer. You will learn how to:
- Quantify current cost advantages and competitive advantage
- Validate best value choice
- Proactively reduce competitive shopping
- Increase deal size / reduce discounting by 20%
- Accelerate sales cycles by 20-30%
- Double your competitive wins
