Today's frugal buyer demands the best value from every investment. Be sure you don't lose the deal to the competition by proving lower TCO and better value.
Over 64% of buyers are currently focused on price as key purchase decision factor. TCO is essential to move decision beyond price.
Many times, your sales professionals work hard to diagnose issues, recommend solutions and make the case for change, but fail to adequately prove that the selected solution presents not only value, but competitive advantage versus other product options. Alinean TCO comparison tools help your sales teams prove that the selected solutions represent a clear fiscal advantage that goes beyond initial cost.
Later in the buying cycle, during the decision phase, your sales teams have proposed and justified a particular solution, but frugal buyers almost always open up the process to competition to assure they are selecting the lowest cost / best value option. Alinean powered TCO comparison tools help you:
Compare selected solutions head-to-head with your competitors
Personalize the comparison for your unique prospect profile, costs and opportunities
Highlight the lifecycle cost advantages of your solutions versus competitor offerings
Make your lower TCO / competitive claims credible and effective with Alinean research, database and comparison engine