Over 90% of organizations now require a business case in order to consider and sign-off on a proposed project (IDC). How are you quantifying value to prospects?
Over 50% of new project budgets is not set in stone, but allocated on the fly for prioritized opportunities & justified projects
48% of buyers taking more time to make decisions compared to 12 months ago. Must arm buyers with facilitative content to shorten decision cycle.
35% more buyers are using ROI / TCO analysis to help guide new purchases compared to 12 months ago
Your customers are risk averse and financially focused. They need you to prove there is a "cost of doing nothing", and provide a business case to break the status quo. As a result, you need to provide quantified personalized business cases to help customers justify and prioritize your solutions.
Alinean developed ROI tools can help you: