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The basic white paper is still one of the most important pieces of marketing content - used and trusted as the key decision tool by over 65% of early stage buyers, and 61% of middle stage buyers (SiriusDecisions).
However, in the new world of information overload, your white papers are getting lost in the clutter, and worse, are not deemed relevant to today's more frugal / demanding buyer. It's no longer good enough to have a one size fits all approach to your white paper content.
As white papers continue to reign important in buying decision cycles, researcher SiriusDecisions has found that interactive white papers can leverage and turbo-charge your existing white paper content, and provide fuel for more effective campaigns – breaking through the information overload with relevance and personalization.
Have a question about this product or Alinean?
Alinean powered interactive white papers:
- Leverage existing or create new white paper content
- Profile a prospect's location, size, industry, buyer role, stage in buying cycle, unique business opportunity or other important pivot points
- Deliver a completely customized, personalized and relevant white paper based on profile
- Customize both qualitative and quantitative content to reflect each buyer's unique opportunity
- Are delivered via a Turnkey hosted solution
- Integrate with Lead Management systems such as Eloqua, MarketFirst and Salesforce.com, collecting and passing key contact and profile information
- Priced on a per interactive white paper or "per lead" guaranteed performance basis
Alinean interactive white papers deliver proven value:
- Deliver more relevant / personalized content
- Educate users better and faster to accelerate buying lifecycle
- Attract 350% more prospects to your site with interactive / personalized content versus traditional white papers
- Generate 120% more qualified leads than traditional static white papers
- Better track and score leads with integrated profiling on specific customer opportunities and needs
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