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Value Marketing Tools

Online Interactive Infographics, Dynamic White Papers, Diagnostic Assessments and ROI / TCO Calculators

  • Discovery, collecting some key profile information about the client

  • Goes beyond financials to include visual value storytelling to emotionally drive needs & evidence to justify claims

  • Interactive surveys and assessments to uncover hidden challenges and increase priority to solve issues you can uniquely address

  • "Back of the napkin" calculators to quantify the cost of do nothing, benefits of your solution, and ROI / TCO savings

  • Customized white paper download for your prospect to learn more and share with other decision makers
    (click for a Sample)

  • Capture leads, collect customer intelligence & send to MAP Solution (Eloqua, Marketo, etc) for lead nurturing

  • Guaranteed leads program to assure your ROI from Alinean (typically generates $100K revenue in 1st 3 months)

  • Data mining reports to examine customer intelligence from each prospect

Value to you

Value Marketing Tools are expected to generate at least $100K incremental revenue from the guaranteed leads program alone, and first year revenue of $1.4M (based on $50K average deal size, 150 guaranteed leads, 100 incremental leads per month & typical demand waterfall conversion rates from SiriusDecisions):

Generate More Leads

  • Takes 50% more leads to generate the same amount of business as compared to 3 years ago - IDC
  • Generate 20% more leads and 5% better conversion rates than marketing campaigns leveraging traditional white papers and non-interactive, value-focused content - IDC

Engage Earlier

  • 67% of buyers have decided on a solution prior to sales being invited into the decision making process - SiriusDecisions
  • Marketing can provide personalized provocative, insight-driven content to fuel early decision making with differentiating value messages and financial justification - IDC

Ignite Buying Decisions

  • 58% of a typical sales pipeline consists of stalled deals - SBI
  • Ignite 5% more buying decisions by providing the personalized value messaging and quantification as to "Why Consider a Change?" and "Why Do So Now?" - IDC

The Alinean Difference

  • Personalized visual value storytelling, insights & justification specific to each prospect's profile
  • Emotional Storytelling + Rational Justification + Credible Success Stories = Yes
  • Lead capture, customer intelligence & MAP connectors (Eloqua, Marketo, Etc.)
  • 3rd party certification & credibility
  • Guaranteed Leads Program to assure quick payback and ROI

Learn More

"The HCM Challenge, a Value Marketing tool from Alinean, outperforms more traditional content, enabling us to capture significantly more leads and helps inside sales engage earlier and more provocatively."

Patrick Flannigan,
Senior Director, Sales Enablement

View Customer Showcase

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