The Alinean team is comprised of a unique set of value selling & marketing experts:

• Business Value and ROI Analysts
• Content Optimization Experts
• Creative Marketing Talent
• Brilliant Technical Vision

The result?
The Art + Science
required to deliver compelling,
credible, and effective value-based tools.

Tom Pisello, Chairman & Founder

The Economic Buyer now reigns. They care about cost savings, quick payback and bottom line impact. Our world-class customers have demonstrated astounding success with our tools for one basic reason: our commitment to helping our customers achieve this mandatory connection with their increasingly economic-minded buyers."

Mr. Pisello founded Alinean in 2001. Prior to Alinean, Mr. Pisello founded Interpose, a provider of total cost of ownership (TCO) measurement and analysis software tools and training, which he founded in 1993 and sold to Gartner in 1998. At Gartner, Mr. Pisello served as Managing VP and was instrumental in Gartner’s software becoming the industry standard for TCO assessment.

After leaving Gartner, Mr. Pisello launched and developed several innovative companies, including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and Puerta-Bella.com. In addition to his daily blog, Mr. Pisello is a regular contributor to various publications, including ComputerWorld, CIOInsight, CIO Decisions and other TechTarget online journals.

Mr. Pisello holds a B.S. degree in electrical engineering from State University of New York at Buffalo and a mini-MBA from Rollins College, Winter Park, FL.

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Jeff Skonieczny,
VP, Technology & Platform Services

Information overload is the "disease" of our time. With Alinean's tools, vendors can deliver optimized, focused, requirements-driven information to decision makers, which in turn expedites sales cycles, implementations, and most importantly, assures value delivery."

Mr. Skonieczny leads Alinean’s product development, quality assurance, technical support and platform service delivery. Joining Alinean management team in 2010, he brings over 20 years experience successfully leading gloablly dispersed, effective development teams leveraging outsourcers and off-shoring with a key focus on delivering products that drive market value. Prior to Alinean, Mr. Skonieczny was VP of Software Engineering and other leadership positions at CA Technologies (formerly Computer Associates) for nearly two decades.

Mr. Skonieczny holds a B.A. in Economics, State University of New York; College at Cortland and Computer Programming Diploma from New York University.

Patty Baumgardner,
VP, Account Executive

Prove or Lose: Doing nothing is easier than implementing change, so today's executive needs to be convinced that your solutions will deliver. With Alinean tools, you can help clients diagnose issues and measure business value of proposed solutions, essential for besting the competition and winning the business."

Patty develops + manages several of Alinean's strategic partnerships, leads sales of Alinean's Enterprise offerings and develops new markets for Alinean solutions. She also manages several of Alinean's largest accounts, and oversees all aspects of sales strategy and implementation.

Patty has over 20 years of industry experience with an accomplished track record of top performance. Prior to Alinean, her entrepreneurial skills lead her to start up Pivotal Advantage, LLC, a niche sales and marketing consulting firm within the Information Technology marketplace. In that role, she collaborated with the executive teams of emerging IT companies to identify their market differentiation and business value - the foundation of all successful sales and marketing communication strategies.

Patty was previously with Gartner, Inc., where she was promoted throughout her tenure at the company, holding several key positions in both the sales and consulting organizations. As the Managing Director of North American sales to the technology vendor marketplace, Patty managed a team responsible for over $400 million in sales revenue. Within GartnerConsulting, Patty was a Director in the Technology Marketplace practice, where one of her most significant contributions lead to the development of a consulting methodology designed to assist professional service organizations win multi-billion dollar outsourcing engagements. Patty started her career at CCH Incorporated, a leading information provider in tax, securities and business law research and compliance software.

She holds dual Bachelor of Science degrees in Business and Life Sciences from Bowling Green State University.

Betty McNeil,
VP, Account Executive

Today's business era is all about how to "do more with less" and purchasing solutions that deliver "best value". Alinean's empowers our customers, via our interactive business case sales tools, to cost justify their portfolio to their customers in highly competitive marketplaces, driving significant sales volumes that continually scale upward in a down economy."

Betty manages several of Alinean's largest accounts. With over thirty years of industry experience as a sales executive, Betty was most recently with Gartner, where she held positions as Worldwide Senior Marketing Director for the eMetrix group, and National Software Director of Sales for GartnerMeasurement. Prior to Gartner, Betty was Worldwide Director of Sales for Interpose, Inc. a Total Cost of Ownership software firm which was successfully sold to the GartnerGroup in 1998. Within two years of acquisition, Betty drove the sales team to become a $30 million business in annual sales, helping Interpose to become one of Gartner's most successful acquisitions with a 1000% increase in sales.

Over seventeen years of Betty's career were spent with the IBM Corporation where she held a number of sales and marketing positions. Extensive financial software systems experience was gained with J.D. Edwards and Kirchman Corporation. Betty holds a BS Double Degree in Business and Education from Florida Atlantic University where she assisted in founding the IBM College Co-op Program in 1973.

Dan Sixsmith, VP,
Account Executive

It is extremely important to be passionate about your company and the services it provides — in addition to helping clients grow their business profitably. Alinean’s proprietary expertise is critical to helping companies navigate through challenging waters; and nurturing our deep client relationships is the key to long term success."

Mr. Sixsmith, leads Alinean’s relationships with interactive marketing agencies and digital publishers. He joined Alinean during March 2010, and brings a deep understanding of the interactive marketing space, along with more than 25 years of experience in business development, client relationship management, sales/marketing management and strategic planning. Prior to Alinean, Mr. Sixsmith was VP of Business Development for Indelible Media Corp where he grew the agencies’ business by over 400%.

Mr. Sixsmith holds an MBA in Strategic Management from Fordham’s Graduate School of Business and a B.A degree in government from Hamilton College.

Paul Demopoulos,
Principal Analyst

Business Value begins and ends with understanding the unique characteristics of each enterprise. Deriving value from potential technology deployments requires thoughtful application of historical experience to project the results for each specific client, and to ensure that the deployment of that technology delivers the expected benefits."

Paul Demopoulos has built his career on understanding and communicating these concepts and ensuring that customers reconcile a project's potential with business realities. This ensures success in leveraging technology and meeting expectations.

Paul brings Alinean more than 20 years of System Integration, Business Process Consulting, Sales, Marketing, and Software Product management experience. He has demonstrated deep expertise in the areas of Customer Contact Solutions, Unified Communications and Networking, Security, Storage, Document and Content Management, and Process Modeling. With technical implementation experience, a sound business foundation, statistical insights and knowledge of research methods and the analyst community; Paul manages client engagements, develops sophisticated yet intuitive business case models, and drives new business development initiatives with major Alinean accounts.

Paul earned a bachelors degree in Mathematics from the University of Chicago and an MBA from the Crummer Graduate School of Business at Rollins College.

Bryan Leopard,
Principal Analyst

Economic pressures and increased competition are forcing more companies to prove their worth and differentiate their product or service. Our mission is to develop and deliver tools to help B2B vendors meet these challenges, by quantifying the value of their product or service. During this development process, Alinean helps organizations change their sales and marketing processes, developing more of a value-based mindset required to connect and engage with economic buyers."

Bryan is responsible for analyst sales tool model development and manages several major Alinean accounts. With a 16 year career in the IT industry, Bryan's experience includes business development, program management, partner relationship management, hardware and software engineering, database programming and systems management.

Bryan served most recently as a business development and program manager for Hewlett-Packard. He was the worldwide leader for development, deployment and training of ROI and Total Cost of Ownership (TCO) toolsets within the BladeSystem division. The toolset was based on Alinean's ROI Analyst and ROI Calculator product lines. Bryan also developed several internal TCO models for HP. Using ROI Analyst and the internal TCO tools, Bryan helped many of HP's customers understand the values of using ROI and TCO to evaluate IT purchases. Bryan also trained the worldwide BladeSystem sales team for both HP and its partners on how to perform customer ROI analysis and translate those results into a quantifiable value to the customer.

Prior to his role in business development and program management, Bryan held marketing and engineering positions working in the Industry Standard Server division at Hewlett-Packard. Bryan also worked as an engineering partner manager representing Compaq/HP with Red Hat, SuSE, and SCO. Before joining Compaq/HP Bryan managed a data center for Cellular South and was a database programmer for Mississippi State University.

Bryan holds an MBA from Texas A&M University and a Bachelor of Science in Computer Engineering from Mississippi State University.

Greg Shanker, Principal Analyst

Originally, as a customer of Alinean's I learned firsthand how sales effectiveness could be improved with Alinean value selling tools – driving more / higher level engagements, decreasing sales cycle time, reducing discounting and driving competitive wins."

Greg develops engagement best practices, and serves as project manager and analyst for several major Alinean accounts.

Greg has over twenty years of experience with leading firms in the software industry including IBM, Oracle, and SAS. Throughout his career Greg has driven innovation through strategic planning and establishing best practices in Sales and Marketing roles.

Prior to joining Alinean, Greg lead the ROI Program Office for IBM Tivoli, where he developed value models for the Tivoli portfolio of systems management products, and trained and supported the field sales organization's value selling initiative. Under Greg's leadership Tivoli achieved a 10% increase in incremental sales, a reduction of 30% in sales cycles, and an increase of 50% in the win ratio for strategic opportunities by leveraging value selling. The ROI training and deployment program Greg instituted is viewed as a best practice within IBM and the industry. Greg has extensive experience with several IT disciplines, including systems and network management, security, data management, storage, data warehousing, business intelligence and enterprise resource planning.

Greg holds a BS in Mathematics and Computer Science from Vanderbilt University, and an MBA from the University of North Carolina, Chapel Hill.

Amy Cole, Principal Analyst

Traditional marketing doesn't have the goods to connect and engage with today's executive – On one hand suffering from marketing fatigue"

Amy Cole works closely with the Alinean Production Analyst organization, working with customers and analysts to develop Excel models from conception to production publishing into Alinean's proprietary XcelLive™ framework. She also develops ROI and TCO business case models for Alinean's enterprise sales tools and demand generation calculators, manages several client relationships, and contributes to Alinean's technical white papers.

Prior to joining Alinean, Amy worked as an Associate Financial Manager for AT&T's Business Services, where she worked to improve and develop standardized revenue forecasting and plan processes, managed the development and implementation of system enhancements used to improve accuracy and efficiency, and consolidated and analyzed monthly forecast and plan for revenue and expenses.

Amy holds an MBA with concentrations in Finance and Management from the Crummer Graduate School of Business at Rollins College in Winter Park, Florida, and a B.A. in Accounting from Illinois Wesleyan University in Bloomington, Illinois.

Shannon McGlothin,Principal Analyst

Leading successful projects requires not only fundamental business knowledge but also an adaptive and unique approach to the challenging economic demands and ever-changing advancements in technology. Working closely with customers is an exciting and crucial element that requires involvement and listening skills as well as a complete end- goal understanding."

It is always an exciting challenge to move a qualified project through the development process and to the close of a mutually beneficial business relationship for all parties involved."

Shannon McGlothin has helped Alinean create numerous financial models for some of the world's top IT vendors, qualifying and validating investment dollars with respect to proposed benefits and realized gains. He brings Alinean many years of Analyst experience, conducting executive level management reports and dashboards, and customer profitability analysis that lead to several million dollars worth of profit initiatives. He developed investment models that allowed for quick and concise decisions regarding capital and customer projects, using IRR, NPV, and payback analysis.

He holds an undergraduate degree from the University of Central Florida in Business Administration and an M.B.A. from Stetson University.

Diana Schnitzer,
Senior Analyst

Quality products are built one detail at a time."

Diana was hired in 2008 as the first member of our then newly-created production analyst team. She was brought on board to provide production support to a lead analyst. Since then, her role within the company has expanded and evolved as a result of her strong attention to detail and talent for knowledge management. Diana’s primary role has shifted from production support to author support and technical documentation. She plays a significant role in supporting the company’s ongoing growth by leading the training efforts of our expanded production analyst team.

Prior to joining Alinean, Diana worked in a variety of accounting positions in the banking and legal industries culminating in a 10-year career as a Senior Financial Applications Specialist developing financial reports.

Diana has a Bachelors of Science in Business Accounting from the University of Phoenix with minor studies in Information Systems.