Brainshark is the leader in on-demand business communication solutions. Their patented software empowers any business person to easily create, deliver and track high-impact voice-enriched presentations, available on demand. Alinean has partnered with Brainshark to help B2B organizations improve sales effectiveness by integrating Brainshark's on-demand communication capabilities into Alinean's ROI/TCO business case proposals.

Content Marketing Institute (CMI) — Content marketing is becoming more important to connect and engage with today’s more overloaded, skeptical and frugal buyer. The CMI serves marketers as the “daily source” for the latest content marketing research, best practices and advice. The institute helps guide the efficient development of more effective content, helping B2B marketers generate more leads, reduce sales cycles and drive competitive advantage. As a charter member, Alinean provides the CMI and its members with important interactive smart content / dynamic sales tool research, best practices and tools.

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and e-business trends to develop sound business strategies. IDC is a ValueExpert™ Authoring partner, using the Alinean platform to develop and deliver value-based demand-gen and sales enablement tools for leading IT vendors such as SAP, Novell, IBM, and Sterling. Click here for more information about the IDC value selling program.

IDG is leveraging Alinean's Interactive White Papers to build better demand generation programs for technology marketers, and better connect and engage prospects. With the Alinean powered program, IDG is evolving from static, one-size-fits all traditional white papers to White Paper Configurators.

Marketo—Alinean interactive content can be used to better connect and engage with prospects, as well as collect more rich profiling / opportunity information. Connected to Marketo’s lead nurturing platform, Alinean tools drive a more advanced level of lead capture, scoring and nurturing, ultimately driving more sales opportunities and revenue from our joint clients.

Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. Alinean has partnered with Morningstar to provide weekly, automated updates to Alinean's Value Base™ — the most comp-rehensive database designed specifically for IT solution provider sales, marketing and consulting teams. This current financial data includes updates spending metrics and corporate financial performance for over 21,400 worldwide public companies in a detailed IT spending assessment.

Rainier Group is an Australian based strategic business consulting group working with B2B vendors to conduct research (in conjunction with IDC), codify value propositions and help in the development of compelling and credible sales and marketing tools.
Rainier Group is an Alinean ValueExpert™ partner, representing Alinean in Australia.

Rosetta was founded in 1998 and over the past 11 years has rapidly grown to become the largest independent interactive agency in the US, and among the top 10 overall. Rosetta is focused on making their clients” brands more personally relevant throughout interactive channels in order to drive material and measurable business impact. Rosetta offers Alinean powered tools and campaigns for its leading B2B customers such as OfficeMax.

SiriusDecisions is the world's leading source for business-to-business sales and marketing best-practice research and data—providing senior-level executives with the sales and marketing operational intelligence required to maximize top line growth and performance. The unique combination of thought leadership, benchmark data, analytic tools, best practices and access to a peer and analyst network allow SiriusDecisions clients to quickly receive the critical insight they need to make decisions effectively.

View SiriusDecisions' Vendor Profile for Alinean

Demand Creation Specialists (DCS), a leading content creator and marketer and publisher of the DemandGen Report. As B2B sales and marketing evolves into a “conversation economy”, Demand Creation Specialists helps you to find your voice, and develop your thought leadership position. DCS helps B2B companies develop content that speaks to your prospects challenges throughout the buying process. The content DCS creates will help prospects find you, and help your sales team lead them through your sales funnel. With over 30 years of B2B publishing experience Demand Creation Specialists has built a team of seasoned writers who cover a vast array of industries. We take the time to listen to the challenges you are facing, the message you are trying to convey to your prospects, and match you up with a writer on our team that suits your needs.

In partnership, DCS will leverage the new Alinean Interactive White Paper platform to drive better demand-gen campaigns for its B2B marketing clients. With the importance of content, Alinean will utilize DCS’s world class writing staff to help develop interactive white paper content, assuring that Alinean’s customers have the white paper content they need to achieve higher levels of demand generation success.

Tangence is a full-service provider of marketing communications and lead generation services. The company combines a unique services portfolio with a revolutionary execution model that provides up to 50% reduction in costs and faster turnaround times.

Tangence has partnered with Alinean to help its customers Fight Frugalnomics, delivering value marketing tools to its customers including interactive white papers, diagnostic assessments, ROI and TCO calculators. Tangence helps Alinean provide campaign development and management services to its customers.

Future Curve provides Value Proposition creation and development services, helping organizations bridge the gap between what they do and the value they bring their clients.

Working with Alinean, these value propositions are put in motion, personalized and quantified via diagnostic assessment, ROI and TCO analysis tools. Working with Futurecurve, Alinean is provided with Value Proposition development and methodology services.

The Vanella Group, Inc. is the leading provider of expert, high-quality, B2B telemarketing and telesales-based lead generation services exclusively for technology companies.

Vanella has partnered with Alinean to provide demand-gen and sales tools to better personalize connection and engagement, and drive telesales driven diagnostics and justification.