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How We Do It

From start to delivery: the Alinean methodology, process steps and technology

Value Messaging

Design and develop the right value messaging, insights and justification needed to fuel your value marketing / selling initiatives.

Value Map

Determine the challenges you help address and determine how to best quantify the cost of “do nothing” and value you uniquely deliver.

CLOSE Method

Develops your value messaging from a buyer centric / role standpoint, telling your value story in the most effective way.

Value Matrix

A framework of role oriented value messaging including challenges, insights, differentiators and financial justification. Used as the foundation for developing the storytelling, insights and financial justification within the Alinean value marketing and sales tools, but also leveraged for the development of more effective traditional marketing content.

Integration

Integrates with your CRM, MAP and other solutions to ease tool access, integrate into sales workflow and opportunity / account management, capture and nurture leads, and capture / share customer intelligence.

  • CRM

  • SSO

  • MAP

  • Playbook/
    Portal


The Value Tools Cloud

The first cloud designed to help B2B organizations to better deliver customer facing interactive value marketing and selling tools.

Value Database

Stores Runs, customer intelligence and benchmark insights.

Customer Intelligence & Data Mining

Capture customer intelligence from the discovery questions in each customer engagement, providing reporting tools and export to mine and leverage a wealth of data from each customer engagement to help guide sales, marketing and product strategy.

Usage Reports

Track usage and understand how the tool is being used in customer engagements.

Administration

A console to manage user and community tools, rights, access and security.

Value Tools

Your customer-facing interactive value marketing and selling tools delivered via HTML5 browser or tablet installed application.

Value Marketing Tools Value Selling Tools Value Consulting Tools

Integration

ValueStory integrates with your CRM, MAP and other solutions to ease tool access, integrate ValueStory into sales workflow and opportunity / account management, capture and nurture leads, and capture / share customer intelligence.

  • CRM

  • SSO

  • MAP

  • Playbook/
    Portal


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