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Research the market to
find the best prospects &
create value-driven campaigns and engagements
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Sales and marketing campaigns can be greatly improved by
targeting prospects that have specific value issues - and by providing
sales teams with the account intelligence they need to engage executives
and economic buyers more effectively.
Alinean's Value Finder™ for AppExchange delivers the first targeted
account intelligence software specifically designed for technology
solution providers. With proprietary IT spending research and corporate
financial profiles, the software empowers your sales and marketing teams
to effectively research market opportunities, create targeted campaigns,
and obtain detailed profiles on any account.
Using the integrated Value Finder software, you can identify and rank -
from among 21,400 worldwide companies - the most likely prospects that
match specific IT spending or business opportunities, produce engagement
reports to profile individual companies, and obtain buyer contacts from a
database of more than 150,000 key business and IT decision makers within
38 specific industry segments. |
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| Sales & Marketing
Professionals: |
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How can I
research market dynamics to determine the prospects most in need
of my company's solutions? |
| How can I access spending and performance
metrics for over 20,000 companies and 150,000 buyer contacts? |
| How can I easily build campaigns targeted
at specific value propositions and buyers? |
| How can I empower my sales team to better
engage executives and economic buyers by identifying unique value
issues and improvement potential? |
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Based on the search results, a target list is generated that can be easily
utilized in direct sales and marketing initiatives. For each search, a
stack-ranked listing is generated to uncover prospects, and highlight
their specific value issues. Value Finder can compile these key company
results in a detailed briefing (tear sheet), to help sales professionals
better understand and engage executives and economic buyers. The briefing
sheet includes an overview of the company, comparative performance
assessment and key contacts/buyers.
Value Finder delivers pre-set searches and wizards to build reports
quickly and easily on over 200 different key IT spending and financial
performance indicators. Reports can include filters by specific
industries, company size and location with specific IT spending, IT
performance or business performance opportunities such as:
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Business ratio issues such as low inventory turns or
high days sales outstanding (DSO)
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High IT spenders who are low performers
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Low IT innovation budgets (candidates for cutting TCO
and re-allocating budgets)
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High IT Performers (to see if they correlate to the
companies customer base)
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And more, as defined by easy-to-customize XML scripts
Using the list and tear sheet, customized calls and direct
mail campaigns can be designed to address specific value propositions -
which can then be drawn upon to create compelling executive discussions,
or direct users to online customized Alinean ROI Calculator™ lead
generation tools.
The lists are easily exported to Excel (CSV), while the tear sheets can be
exported to Adobe PDF or RTF format for Microsoft Word.
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[ click images to enlarge ] |
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Features
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Search the Alinean Value Base™ of companies for IT
spending, IT performance or financial performance opportunities -
over 21,400 worldwide companies with over 150,000 buyer contacts
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Out-of-the-box or XML scripted pre-set searches and
wizards to build targeted reports quickly and easily toward specific
campaigns
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Filter high/low performers, above or below, or
between a specific value or industry averages for small, medium,
large companies across 38 industry segments
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Create ranked lists of prospects based on any of
over 200 different financial performance and IT spending and
performance metrics.
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Retrieve company benchmarks & industry research to
help target prospects, build campaigns around the most value
propositions
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Quickly create detailed "tear sheet" briefing
reports for each prospect - which includes company name, address,
description, web link, financial performance, IT spending or IT
performance value issues and key buying contacts
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Export reports to Excel (CSV), Adobe PDF or
Microsoft Word (RTF)
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CRM export of leads into Salesforce.com via Value
Link™ Web Services
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Available via Software as a Service (SaaS) license,
maintaining weekly Value Base metric updates and easy/secure
Internet access
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Benefits
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Increase prospecting effectiveness by targeting specific
value opportunities
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Increase prospecting effectiveness by identifying
specific value opportunities
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Improve qualified lead generation by 30-40%
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Improve direct sales and marketing efficiency by
automating prospect searches, gaining access to strategic accounts &
contact information, location and reporting in one easy-to-use tool
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Link to value-oriented online lead generation tools
(ROI Calculator) for improved lead generation and capture
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Engage key executives and buyers as a trusted
advisor, with compelling value analysis reports
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Tel:
407.382.0005 
866.693.6271 
website
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