What can Alinean do for you?
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about alinean
Helping you Fight Frugalnomics
Alinean is the leading developer of value-based online interactive tools — helping you drive sales and marketing effectiveness by proving the value of your solutions to economic-focused prospects and customers.
Your buyers are more overloaded, skeptical and frugal than ever. They demand that any investment they make drive bottom-line impact — a fundamental change called Frugalnomics. Leading B2B solution providers like you recognize that old sales and marketing techniques need to evolve to meet these new buyer demands.
Fight Frugalnomics™— Alinean fundamentally changes the way you engage with prospects, via SaaS delivered interactive tools that revolutionize corporate Web site interactions, sales presentations and proposals from product / solution selling to customer-focused value engagements — automating opportunity discovery, goal/solution alignment and return on investment (ROI) quantification.
Alinean helps you challenge buyer's status quo to better connect, engage and sell:
- Why Change? There are priority issues & a cost of doing nothing
- Why Now? To get tangible benefits, superior ROI & fast payback
- Why Your Solution? Because your solution offers the best value
Developed for your B2B Web site and online campaigns to help your prospects assess opportunities and quantify the value of proposed solutions, Alinean's value-based interactive demand-gen tools can help you entice 50% more leads and reduce sales cycles. |
Used to help evolve your direct sales professionals from product / solution selling to value selling, Alinean's interactive sales tools can help you reduce sales cycles, reduce discounting and increase deal size and increase competitive win rates. |
Alinean uses its proprietary Alinean XcelLive™ platform to rapidly develop and deliver these tools for you via the Cloud. The development of tools requires no application programming, and can be used to create new or directly convert your existing spreadsheet-based tools into powerful database driven web and mobile accessible application.
Exclusive partnerships with data providers, interactive agencies and publishers help you to drive credibility and campaign success.
Alinean’s customers include HP, IBM, Microsoft, EMC, Dell, Intel, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Juniper Networks, Symantec, BlueCoat, Novell, Cisco, Oracle, Sybase, and CA.
alinean at a glance
Original pioneers of value-based interactive online marketing and sales tools since 1994.
Formed in 2001 by ex-Gartner ROI/TCO experts and value marketing/selling experts.
Launched first value-based online XcelLive™ SaaS platform for tools delivery via the Cloud in 2004.
Exclusive data partnerships with leading analysts such as IDC and MorningStar to enrich tools for credibility and minimum user input.
Go-to-market partnerships with top traditional and interactive agencies such as Rosetta for end-to-end campaigns.
Campaign syndication partnership with media firms such as IDG for direct and online promotions.
Over 70+ world class B2B customers.
Over 1,000 interactive value-based online marketing and sales tool campaigns delivered to date.
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