Alinean Value Builder

Solutions

�	Solutions Overview
�	ROI Calculator�
�	ROI Analyst�
�	Assessment Tools

Related Links

�	Value Builder�
�	The Value of Business Value Selling
�	The Alinean Competitive Advantage
�	EnterpriseROI� Platform Architecture
	White Paper: Leveraging the Power of IDC \| Alinean Business Value Selling Solutions to Boost Sales
	Q&A: Technology Sales - Party Like its 1999

Value Builder Data Sheet

Create the most compelling and customized business cases for each stakeholder and unique opportunity

�	Does your team deliver compelling proposals to prove the value of planned investments?
�	Is it easy to standardize proposals and compelling content to address specific buyers, stakeholders and verticals?
�	Can the team customize proposals to include only the specific items needed to compel economic buyers to faster approval?
�	Can the team easily combine value related marketing collateral, white papers and responses as part of the customized value-oriented proposal?
�	Can the marketing team arm the sales and consultants with a standardized repository of materials and templates to help create proposals with competitive advantage?

The sales and consulting teams work hard to understand the unique needs of each product proposal, buyer and vertical market they are selling to, wanting to present highly customized reports containing just the right amount of justification to gain approval. As well, the marketing team works hard to create compelling content to educate and convince customers of the cost-benefit advantages of proposed solutions, yet this content is not always fully utilized in justification proposals.

Using the Alinean Value Builder, cost-justification elements from ROI Analyst� reports such as executive summaries, tables, charts, graphs, background and notes can easily be combined with value-oriented marketing collateral such as research papers, white papers, data sheets, company backgrounders and more to create the most compelling, competitive proposal.

Using the Value Builder�s pre-built templates, the team can create standard proposals aimed at specific audiences and stakeholders. These proposals can be further customized to easily add or remove specific justification report content or marketing collateral elements, reflecting the unique justification needs of particular product proposals, buyers and vertical markets.



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Features

Build customized and compelling cost-justification proposals to meet specific needs of unique product proposals, buyers or verticals.
Standardize report templates to quickly address specific audiences
Guide sales and consulting professionals in their presentations to unique buyers and markets with preset report templates
Institutionalize the use, updates and distribution of marketing resources for inclusion in cost-justification proposals
Provide total control over the report assembly process including just the right tables, charts, graphs, text, collateral, background and notes needed to gain proposal approval.

Benefits

Improve the effectiveness of proposals through direct targeting of specific buyers and verticals with customized content
Reduce the time needed to customize value-based proposals
Improve the use of value-oriented content and marketing collateral in cost-justification proposals
Institutionalize the distribution and management of value-oriented content

Coming Q1 2007