Alinean ROI Calculators

Alinean

ROI Calculator™

Turbo-Charge Demand Generation using Quick Business Value Analysis Tools

How can sales and marketing teams attract and capture more qualified leads using value based messaging and tools?
What can be done to educate prospects on opportunities for improvement and unique business value of solutions to move deals through the pipeline and shorten the sales cycle?
What can teams easily use early in the sales process to make a compelling business case for solutions?

Alinean's ROI Calculator™ can be customized for your solutions, services and product offerings, providing a quick, online way to interactively engage customers and prospects in discovering value opportunities, recommend solutions, and educate prospects on your business value proposition, return on investment and other key financial advantages.

Run as a self-assessment or assisted by inside sales or channel partners, the Alinean ROI Calculator is a perfect tool to attract qualified prospects, and deliver a credible assessment of opportunities for improvements, and quantified cost-benefit analysis of proposed solution.

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The Alinean ROI Calculator™ first provides an easy-to-use questionnaire, collecting opportunity information from prospects. From this information, the tool quickly quantifies the opportunity and the projected benefits from intelligent needs and goal based solution recommendations. The analysis results are illustrated in easy to understand online tables, charts and graphs, which communicate the potential business value, costs/benefits, ROI and TCO savings to the prospect. Users can obtain a more detailed e-mail report, or Word / PPT reports directly from the tool (configurable).

Case Study: A leading virtualization solution provider needed to create an easy to use ROI Calculator for customer self-assessments, channel partners and sales professional use. Alinean ported and integrated three existing spreadsheet models into a powerful online tool which is directly responsible for over 1,000 qualified leads per month with record high campaign conversion rates.

Unlike most in-house developed ROI tools, the Alinean ROI Calculator is pre-loaded with industry, size and location specific research and metrics to ease data collection, and guide the sales person and prospect. These initial defaults can be fine tuned and completely customized with the prospect's personalized information and "what-if" analysis. The compelling analysis reports can be printed, and the analysis saved for later recall or available for online sharing with associates (collaboration). The results are editable, credible, accurate and approved by Alinean as a third-party leader in IT investment valuation.

To enhance the research metrics and validation, Alinean has partnered with IDC to provide third-party validation and research services. This can include primary research case studies on actual ROI impacts with customers, IDC logo additions to tool and reports, and validation /case study services. Alinean is the ONLY tool provider who has been endorsed by a major analyst firm such as IDC.

Using the ROI Calculator, a personalized overview and unique ROI analysis can be generated in five minutes or less either directly by the prospect, or in assisted mode with sales professionals. This interactive approach attracts prospects, keeps them proactively engaged in determining your solution's economic and business benefits, and generates proven conversion results.

Used early in the sales cycle, the prospect can obtain quantified value assessments versus typical feature / function price messaging, helping to engage economic buyers earlier and move the relationship higher.

Case Study: Major Software Vendor ROI Calculator for Small and Medium Business Campaigns delivered substantial measurable business value:
» Resulted in 15% visit-to-sale conversion rate (versus 5% for regular registrants)
» Produced 2 times as many qualified leads as all other web promotions combined
» Increased length of stay by 340% (17 minutes vs. 5 minutes for regular visitors)
» Increased average page views by 314% (22 per visit vs. only 7 for regular visitors)

For direct customer access campaigns, the ROI Calculator has proven invaluable to leading IT vendors such as Microsoft, Dell, HP, IBM, and leading innovators such as VMware and Bluecoat, serving as the perfect call-to-action for value-based advertising and direct mailing campaigns. Alinean's ROI Calculators have been featured in multi-million dollar worldwide advertising campaigns in over 100 major worldwide print and online channels. Print advertising, banner ads and direct mail campaigns can all point to a customized Alinean ROI Calculator as the call-to-action - to generate more leads and provide value-added personalized content for the prospect.

Beyond self-assessments by customers, the ROI Calculator can be used by direct sales teams to better gauge prospect value opportunities, and provide value added ROI reports to help move the deals through the sales cycle more quickly / unstuck languishing deal flow.

The Alinean ROI Calculator is designed to seamlessly link from your corporate web site, or for private sales person use via secure login site. Features include benefit analysis, solution selection and cost analysis, financial benefits and ROI summary, report printing /export, online results collaboration and save, as well as demand generation capture and integration to existing systems (such as Eloqua).

If you already have an ROI spreadsheet, Alinean can improve and validate the content, and port it into a compelling online application in two to three weeks. If an existing spreadsheet model has not been developed, or needs updating, Alinean analysts work directly with product marketing, sales consultant and sales staff to analyze the solution and quantify benefits. ROI Calculator sales tools are typically designed and delivered in 6 weeks or less, are built from the award winning EnterpriseROI™ platform so that content and results are compatible with other Alinean business value sales tools, and are designed to be hosted by Alinean as a complete Software as a Service (SaaS) solution.

Features

Easy to use, yet powerful and credible third-party validated modeling and metrics base
Collects contact and project/opportunity information from prospects
Quantifies potential benefits in compelling and attractive tables, charts and graphs
Provides powerful "what-if" capabilities
Calculates key financial metrics such as business value impact, costs, benefits, ROI, NPV, IRR, TCO (As Is to To Be), and payback period
Includes tangible (quantifiable) and intangible (strategic) benefits
Enables reports to be printed and exported to Word and PPT (PDF optional)
Enables report content to be saved for later recall and review by client, and saved in a database for later analysis by the marketing / sales team
Enables reports to be shared with associates (collaboration option)
Integrates data with demand generation tracking systems such as Eloqua, or proprietary tracking solutions and systems
Completely customized storyboard, model, metrics and value proposition to effectively communicate the quantified benefits for your products and solutions
Uses the Alinean ROI Dashboard™ to calculate and convey value
Multi-currency and local metrics for worldwide selling opportunities
Multi-language capability, including several translation packages

Benefits

Qualifies and educates prospects on the unique opportunity and value proposition for the solutions
Reduces the duration of the sales cycle by engaging economic buyers and confirming value messaging and quantification early
Drives competitive advantage by engaging clients on unique value proposition versus feature / function and price
Improves advertising and direct mail response rates by 100% or more through value-added content
Quickly converts suspects to leads and sales
Helps capture additional opportunity, solution and value information about prospects to help sales close more business
Uses the EnterpriseROI framework to deliver an enterprise ready worldwide enabled, standardized, scalable sales tool, and suite.