Alinean

IT Benchmark Calculator™

Using Customer IT Benchmark Self-Assessments for Cx and IT Executive Level Demand Generation Programs

• How do you attract CIOs and other IT executives to visit your website?
• How can you grab CIOs attention with interactive tools and content?
• How can compelling opportunity and competitive comparison reports be developed to help open IT executives' doors and maintain their interest?
• How can using self-assessment IT benchmarking differentiate your marketing approach and create a competitive advantage?

Cx-level executives demand that your marketing campaigns be consultative - helping the executive identify IT improvement opportunities and helping to set goals and strategies to help address these opportunities.

In order to more effectively target and present to these busy executives, Alinean's IT Benchmark Calculator delivers an online self-assessment benchmarking tool enabling busy IT executives to understand their IT spending, how it compares to industry averages and top performers, and what strategies are recommended for improvement.

The IT Benchmark Calculator is often customized to reflect particular areas of spending analysis, and especially to provide strategy and solution recommendations for improvement.

The customized IT Benchmark Calculator uses interactive and compelling charts, tables and graphs to convey benchmarking comparisons and capture IT executive's attention. The results keep the executive engaged and have been shown to have substantial results in improving time on site, click through rates, and most importantly close/win rates.

As part of your demand generation campaign, the calculator can be used to capture leads, capture responses and data, and intelligently promote next steps based on identified opportunities for improvement.

Viral features are included allowing users to share their assessments with colleagues, tell a friend about the tool, and generate Word and PPT reports for presentation to other team members.

The IT Benchmark Calculator has been used in major IT marketing campaigns to help attract Cx-level buyers, and to change the perception of these buyers to view the solution provider in a more consultative and strategic role.

The IT Benchmark Calculator is powered with industry, location and size average comparisons derived from the Alinean ValueBase™, a proprietary worldwide IT spending and performance database of 20,000+ companies in over 37 different industries, containing all key IT spending, IT performance and Total Cost of Ownership (TCO) benchmark metrics.  This information is not easily obtained by IT decision makers, even from top analyst firms, and will be viewed as an important value add for any strategic campaign.

If you are interested in connecting more effectively with CIO and IT executives in your marketing campaigns, and migrating your company's image from tactical to strategic with these important buyers, then a customized version of Alinean's IT Benchmark Calculator is vital to your next marketing campaign.

The IT Benchmark Calculator solution can immediately help your CIO and IT executive demand generation marketing campaigns:

• Capture the attention of Cx-level / executive IT decision makers

• Generate more qualified leads with proven higher close rates

• Provide value-added, interactive and compelling content, compelling these executives to understand more about your company and offerings

• Reposition the company image with these frugal and skeptical buyers

Features

• Attractive and interactive charts, tables and graphs quickly highlight spending and performance vs. industry and top performers averages.

• Customized IT Value Opportunity assessment to identify potential gaps and identify potential solution opportunities and value

• Comparison to Industry, Location and Size averages and Top ROIT™ performers

• IT Spending Benchmarks developed from Alinean's proprietary ValueBase™ of 20,000 companies IT spending and performance worldwide, updated quarterly with the latest spending and performance metrics

• Customizable so users can tune reports to match their own experiences and goals

• Generate compelling PowerPoint (PPT) and Word reports

• Viral features including invite a colleague, tell a friend and e-mail a report

• Lead generation and response data capture

• Integration with lead generation systems such as Eloqua

• Uses the EnterpriseROI™ sales tool platform for enterprise scalability, integration, collaboration, worldwide support, and standardization

Benefits

• Empower CIO and IT executive level campaigns with value-added and compelling interactive content

• Elevate online marketing from abstract visionary sales or detailed feature / function / price presentations to interactive value advisory and opportunity discovery tools

• Attract more qualified leads

• Change the image of your company from tactical to strategic via online interactive, consultative tools

• Improve the stickiness of your website and increase click-throughs to next steps via intelligent analysis and recommendations

• Differentiate yourself from the competition through self-assessment consultative tools