Alinean Delivers Value Finder™
for Salesforce.com’s AppExchange

Salesforce.com Customers, Subscribers and Partners can now
Deploy Alinean’s Value Finder Account Intelligence Software Directly within
Their Salesforce Implementations

SAN FRANCISCO - salesforce.com Appforce Conference, May 24, 2006 — Alinean, Inc., the leading expert on business value selling solutions, and salesforce.com (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of Value Finder™ for salesforce.com's AppExchange. Technology solution providers’ sales and marketing teams can now deploy Value Finder within their Salesforce implementation to uncover targeted, qualified opportunities, and generate compelling engagement sheets. Built on the AppExchange on-demand platform, Value Finder for AppExchange is immediately available for test drive and deployment at http://www.salesforce.com/appexchange. The announcement was made today at Appforce, salesforce.com’s first annual AppExchange partner, user and developer conference.

The integrated Value Finder for AppExchange solution makes CRM more powerful by:

• Delivering proprietary research, market dynamics and industry vertical insight to the sales and marketing decision-making process - helping to best determine the prospects most in need of a companies’ solutions
• Easily building campaigns targeted at specific value opportunities and buyer contacts
• Intelligently creating targeted campaign lists based on IT spending, management or key performance issues relevant to those addressed by the company’s solutions
• Direct import capability for buyer contact information at over 20,000 companies with 150,000 buyer contacts within 32 specific industry segments
• Delivering pre-set research reports to gain insight and prepare target lists quickly and easily from a large universe of potential prospects
• Empowering the sales team to engage Cx-level executives and buyers with compelling “tear sheets” that analyze the market, competitive rankings and value opportunities

“As the trend continues for more scrutiny on each purchase and lengthening sales cycles, companies recognize that understanding market dynamics, targeting the right account opportunities and quantifying the value proposition for prospects is essential to gain competitive advantage,” said Tom Pisello, CEO and founder of Alinean. “With Value Finder for AppExchange, we are excited to launch a new breed of tools for IT sales and marketing professionals focused not on sales efficiency, but on driving new levels of sales effectiveness.”

“Companies of all sizes are continually focused on increasing sales effectiveness,” said Bobby Napiltonia, senior vice president, worldwide channels and alliances, salesforce.com. “Alinean’s Value Finder for AppExchange provides an excellent solution for focused prospecting and targeting the right accounts to maximize results.”

Value Finder for AppExchange is one of more than 250 applications created by salesforce.com, its customers and partners that are now available on the salesforce.com AppExchange, the world’s first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a customer’s salesforce.com account. AppExchange can be found at http://www.salesforce.com/appexchange.

About Alinean

Alinean develops software and solutions to streamline the B2B selling process with business value selling solutions – using ROI/TCO and business case analysis to prove and improve the value of solutions to prospects and customers. The company’s founding team pioneered the concept of interactive ROI and TCO software in 1994, developing award-winning solutions for leading B2B vendors and consultants. Its research methodologies and software tools are used by analyst firms and consultancies such as IDC and B2B leaders such as Oracle, HP, Dell, SAP, Microsoft, Symantec and IBM, and have helped justify billions of dollars in IT spending and derived value. For more information, visit www.alinean.com or call 407.382.0005.
 

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Salesforce.com is a registered trademark of, and AppExchange and Successforce are trademarks of salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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Media Contact:
Gordon Evans
Salesforce.com
415-536-7608
gevans@salesforce.com