Alinean Launches Value Finder™ Sales Intelligence Software

Empowers IT solution provider sales & marketing teams to
uncover qualified opportunities and targeted leads

For details about this new product - and how to find the most opportune prospects and create value driven campaigns - Click Here »

ORLANDO, Fla. (December 14, 2005) — Alinean today announced the availability of a first-of-its-kind solution that complements existing CRM solutions and sales methodologies. Value Finder™ is the first and only sales intelligence software aimed at helping IT solution providers uncover the most opportune prospects and leads. Using the on-demand Value Finder software, sales and marketing professionals can identify from among 20,000 worldwide companies the most likely prospects that match specific IT spending or financial performance opportunities, profile the companies, and obtain contacts from a database of more than 150,000 key business and IT decision makers.

Using the Value Finder software - which includes Alinean’s Value Base™ database - sales and marketing teams can find opportunities within 32 industry segments with specific IT spending profiles, such as higher-than-average spending, lower-than-average spending, low innovation levels, or high employee/staff ratios.

By combining the IT spending metrics within the Value Base with more than 400 financial performance metrics, business issues can be rapidly uncovered and targeted, creating a meaningful introduction for solution providers to propose solutions for specific issues - such as low earnings relative to high IT spending, slow sales growth, less than average inventory turns, and Days Sales Outstanding.

The integrated Value Base™ database of IT spending and financial performance metrics is compiled from several sources - including Alinean proprietary research, IDC, Mergent FIS and Stern Stewart. Over 400 different dimensions can be used to uncover specific opportunities and help create targeted, compelling and effective direct marketing campaigns and sales call value propositions. To make the searches easy for direct sales and marketing representatives, preconfigured profiles are provided, and easy-to-use wizards allow users to create and save profiles that are most relevant to their solutions, thereby helping to automate their searches.

Once a target list of value opportunities is created, Value Finder provides e-mail and phone contacts for key executives, and business and IT decision makers, helping the team facilitate correspondence and targeted campaigns. For each prospect, a tear sheet can be generated highlighting key company information, which the team can use to help engagement, including company descriptions and an analysis of the issues identified.

“As part of Alinean’s growing suite of integrated business value selling solutions, we continue to expand our value quantification and measurement offerings to cover all aspects of the sales process - from prospecting and lead generation, through engagement and positioning, to proposal and post deployment,” states Tom Pisello, Alinean’s CEO and founder. “Value Finder covers the start of the sales process, and provides an automated toolkit to help sales and marketing professionals find and target the most opportune prospects for specific information technology-based services and solutions.”

The software is available on a subscription (ASP) basis, with pricing starting at $100 per user per month (annual subscriptions only). The latest IT spending and performance metrics are updated weekly, assuring timely and accurate analyses.

The Value Finder software joins Alinean’s suite of integrated business value selling solutions and Value Expert advisory services. This includes: ROI Calculator™, which generates and captures more qualified leads; Peer Comparison™ which uses the Value Base™ database to engage more effectively with Cx level and economic buyers and deliver comparative benchmarking services; and ROI Analyst™, which delivers credible, third-party-validated ROI/TCO business case analysis tools to help build compelling and customized business case reports. A detailed overview of Alinean’s business value selling solutions can be found at http://www.alinean.com/BusinessValueSelling.asp.

About Alinean

Alinean develops software and solutions to streamline the B2B selling process with business value selling solutions – using ROI/TCO and business case analysis to prove and improve the value of solutions to prospects and customers. The company’s founding team pioneered the concept of interactive ROI and TCO software in 1994, developing award-winning solutions for leading B2B vendors and consultants. Its research methodologies and software tools are used by analyst firms and consultancies such as IDC and B2B leaders such as Oracle, HP, Dell, SAP, Microsoft, Symantec and IBM, and have helped justify billions of dollars in IT spending and derived value. For more information, visit www.alinean.com or call 407.382.0005.
 

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