Alinean Announces new version of ROI Analyst™
Business Value Selling Software

B2B Solution Providers can increase selling effectiveness with
new ROI/TCO business case development software

Click here to learn more about ROI Analyst v3.0 »

ORLANDO, Fla. (April 12, 2007) — Alinean, Inc., the leading expert on IT Business Value Selling solutions, today announced the availability of an enhanced version of its leading ROI Analyst™ Software-as-a-Service (SaaS). ROI Analyst version 3.0 adds important new features to help vendor sales professionals, consultants and channel partners more easily present the quantified financial business value of proposed solutions, and easily customize the results for unique opportunities.

“Now in its fourth year as a Software-as-a-Service application, our ROI Analyst software has a proven track record of improving selling effectiveness, and is directly responsible for competitive multi-million dollar wins for our customers”, says Tom Pisello, CEO and founder of Alinean. “Business value analysis is a pre-sale requirement by over 90% of financial decision makers, and our software makes it easy to quantify the credible value proof-points, making the case for change and proving the competitive advantage of our customers’ solutions.”

This enhanced version of ROI Analyst adds several important and highly requested features such as:

• Improved business case PowerPoint and Word reporting with Value Builder™,
• Enhanced business case customization and online authoring using Dynamic Benefit Builder (DBB),
• And additional features to enable better analytics around Total Cost of Ownership (TCO) calculations.

These enhancements help to further improve selling effectiveness and save time for sales and marketing professionals in developing credible and compelling customer-ready business cases for specific solutions.

“ROI and TCO business case tools have been available for some time, but have just now escalated to a requirement by most solution buyers. However, sales professionals have been very slow to adopt business value selling best practices.” says Bill Kirwin, acknowledged “Father of TCO” and ex-Gartner Analyst. “With this new version of ROI Analyst, Alinean provides a turnkey, easy-to-use, cost effective and customized service for any B2B vendor to credibly quantify the unique value for proposed solutions to their prospects.”

The ROI Analyst business value selling software is currently used by major B2B solution providers including Microsoft, HP, Intel, IBM, Dell, Oracle, Akamai, Canon, Siemens Medical, Symantec and IDC. These leading companies have been using the Alinean ROI Analyst to improve selling effectiveness by providing the research, analytics and reports to quantify the business value, investment requirements, risks and financial rewards in an easy-to-use toolkit for sales and consulting professionals. The benefits include the ability to more effectively engage with financial decision makers, close competitive deals, and reduce the time it takes to develop comprehensive third party validated business case presentations and proposals.

About Alinean

Alinean develops software and solutions to streamline the B2B selling process with business value selling solutions – using ROI/TCO and business case analysis to prove and improve the value of solutions to prospects and customers. The company’s founding team pioneered the concept of interactive ROI and TCO software in 1994, developing award-winning solutions for leading B2B vendors and consultants. Its research methodologies and software tools are used by analyst firms and consultancies such as IDC and B2B leaders such as Oracle, HP, Dell, SAP, Microsoft, Symantec and IBM, and have helped justify billions of dollars in IT spending and derived value. For more information, visit www.alinean.com or call 407.382.0005.
 

# # #