Alinean Expands ROI/TCO Sales Tool Practice

Former HP Business Value Expert joins as Vice President, Analyst

ORLANDO, Fla. (October 9, 2007) — Alinean, Inc., the leading expert on IT Business Value Selling solutions, today announced that it has appointed Bryan Leopard as Vice President, Analyst for its ROI/TCO sales tool solutions, to expand capabilities amid a period of record growth. Mr. Leopard joins Alinean after 14 years in the IT industry, most recently with Hewlett-Packard as a business development and program manager.

At HP, Mr. Leopard was the worldwide leader for development, deployment and training of ROI and Total Cost of Ownership (TCO) toolsets within the BladeSystem division, which are based on Alinean’s ROI Analyst and ROI Calculator product lines.

Using ROI Analyst, Bryan helped many of HP’s customers understand the values of using ROI and TCO to evaluate IT purchases. Bryan also trained the worldwide BladeSystem sales team for both HP and its partners on how to perform customer ROI analysis and translate those results into a quantifiable value to the customer.

“More and more customers are asking for Total Cost of Ownership and ROI calculations,” said Mr. Leopard. “At HP, using Alinean’s ROI Analyst and ROI Calculators gave me the ability to effectively quantify the value proposition of the HP BladeSystem, allowing me to help my customers make informed IT decisions. Using the toolset from Alinean led directly to more effective sales processes and more satisfied customers.”

Bryan joins Alinean after a 14 year career in the IT industry. His experience includes business development, program management, partner relationship management, hardware and software engineering, database programming and systems management. He held marketing and engineering positions working in the Industry Standard Server division at Hewlett-Packard, and also worked as an engineering partner manager representing Compaq/HP with Red Hat, SuSE, and SCO.

“As a former Alinean customer, Bryan understands first hand the power of Alinean’s business value selling solutions, as well as development and deployment best practices.,” said Tom Pisello, former Gartner ROI/TCO expert and CEO and founder of Alinean, Inc. “We are honored to have Bryan join our team to help us drive new innovations and processes based on his practical deployment experiences at HP.”

About Alinean

Alinean develops software and solutions to streamline the B2B selling process with business value selling solutions – using ROI/TCO and business case analysis to prove and improve the value of solutions to prospects and customers. The company’s founding team pioneered the concept of interactive ROI and TCO software in 1994, developing award-winning solutions for leading B2B vendors and consultants. Its research methodologies and software tools are used by analyst firms and consultancies such as IDC and B2B leaders such as Oracle, HP, Dell, SAP, Microsoft, Symantec and IBM, and have helped justify billions of dollars in IT spending and derived value. For more information, visit www.alinean.com or call 407.382.0005.
 

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