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CUSTOMERS |
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Enterprise Software M&A: Strategies for Maximizing ROI
This month’s merger and acquisition announcements by J.D. Edwards, Oracle and PeopleSoft are a snapshot of events to come. Competition between enterprise software vendors will escalate in the coming years, as companies look to standardize their software platforms and share critical information across the enterprise. In the ideal cases, this consolidation will create offerings that are greater than the sum of its parts, integrating new capabilities, features and functions – which is the inevitable outcome of a marriage between PeopleSoft and J.D. Edwards. Oracle’s bid is clear strategy to break up this increasingly competitive duet, and its promise to quickly end-of-life legacy applications from the acquired companies – at a significant cost to customers – is intended to effectively freeze the market. Many IT executives are pausing, and wondering what to do next. In reality, most companies can’t afford to wait, as maintaining and extending the value of an organization’s “knowledge capital” becomes a top priority. When considering enterprise software investments, executives should assume that their solution provider of choice may have a different name before the two- to six-year payback typical of large-scale, strategic deployments. In light of this M&A activity, what can be done to minimize the impact and maximize ROI? Recognize that uncertainty is a given in the enterprise software space. Enterprise software is becoming a commodity in a consolidating market. We’ve seen this occur in other sectors, such as the infrastructure marketplace, and the large players who can acquire market share through acquisitions will inevitably drive the economics of this sector over the next five years. The good news is that customers stand to benefit from some of this activity, such as lower prices and improved customer service, as vendors eager for business move to deliver more value. Factor vendor risk into ROI analysis. A range of risks is important to consider for every IT project, and vendor risk can be factored into the decision-making process. For example, if the vendor selected is a smaller player and likely to be acquired, the team can demand a quicker project payback, divide the project into smaller projects with quick paybacks, discount the future benefits, or plan for future costs that may be required to support some type of product migration or transition. Once risk has been considered, do not hold off on making decisions if the investments make sound business sense. Separate the ‘transaction layer’ from the ‘data layer.’ Engineer the enterprise software solution so that the business process layer, which is the subject of most of the current tumult in the marketplace, is isolated from the data layer/data warehouse. The data warehouse can be the foundation of the solution, so that the information is the most vital element of the solution, with less investment and customization made to the business process/transaction layer. Web services will help in this endeavor. The IT battlefield of the past was infrastructure. The current IT battlefield is business process efficiency. The emerging battlefield is knowledge capital and intelligence, and the recent issues in enterprise software may serve as a catalyst, migrating the market’s focus to information and intelligence, rather than transactional efficiency. Look twice at managed services. Often, the IT department is responsible for too much of the risk for an investment decisions and on-going management. What if these enterprise software solutions were utilities with services on-demand? The vendor or solution provider would manage the infrastructure and guarantee transition to the latest platforms as part of the contract. Service level agreements could be constructed to provide required functions, performance, availability, security, accountability, and most importantly, isolation from M&A fallout. Select the best vendor – today. Don’t fall into the noise of merger mania, as the mergers themselves can take a year, and the product transitions even longer. In the meantime, business – and the competition – is not standing still. After performing ROI due diligence, select the vendor with the lowest cost of ownership and the projects with highest returns and lowest risks. Some of the vendors involved in the current mania, PeopleSoft in particular, have shown a total cost of ownership that’s 10 to 20 percent lower than its competition, less time than average to deployment and benefits and have offered risk-mitigating licensing contracts which promise an aggressive money-back guarantee should a forced migration occur. This customer-centric commitment should be a vote of confidence for current PeopleSoft customers and make pending decisions easier. Moving forward on a PeopleSoft purchase is a vote for such customer commitment and care policies – and for the PeopleSoft management team.
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Alinean’s research data was exclusively used in the article that has sparked
one of the hottest debates of recent months: “IT Doesn’t Matter” (HBR, May
2003). For more food for thought on the strategic importance of IT in
determining companies’ performance, and ultimate market success, HBR editors
have created an online forum as analysts and industry experts weigh in,
including feedback from Alinean CEO, Tom Pisello and long-time CIO Paul
Strassmann. To read Alinean’s response to the debate “IT Does Matter” and all the
coverage, click here »
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