Alinean - The Business Value Selling Experts™

Over the past five years Alinean has helped Microsoft connect better with frugal executives, powering a suite of 20+ executive assessment, ROI and TCO analysis tools for demand-gen campaigns, partners and enterprise sales. Alinean is now a Microsoft Premier Vendor for sales and marketing tools. Click to learn more »

Powering important HP value sales and marketing campaigns for the past nine years, Alinean assessment, ROI and TCO tools are used worldwide across all hardware, software and services solutions. Over 60 tools are used to engage with several thousand assessments a month. Click to learn more »

IBM’s sales enablement needed to empower enterprise sales consultants and partners with the ability to communicate the value of its suite of solutions and services. Alinean tools have been the IBM standard for over five years, powering over 50+ value selling campaigns. Click to learn more »

Alinean is the value selling tool standard for EMC, powering dozens of sales and marketing campaigns for storage, DR, operations and document management solutions. Click to learn more »

Selected as the worldwide standard for NetApp sales enablement, Alinean tools power sales teams and partners to conduct interactive ROI / TCO workshops with frugal buyers, helping to improve competitive advantage, reduce discounting and drive reduced sales cycles. Click to learn more »

With partner Rosetta Interactive, Alinean developed an important ROI toolkit to help OfficeMax enterprise sales differentiate itself from commodity providers, prove better value / savings, and drive corporate contracts / standardization. Click to learn more »

Competing against much larger providers, ShoreTel needed an edge to differentiate its unified communication solutions. With Alinean, ShoreTel created a TCO analysis tool for demand-gen and sales / channel enablement, driving major competitive wins, reducing discounting and shortening sales cycles. Click to learn more »

SolidWorks needed to empower channel partners to engage value-centric buyers on the ROI of their engineering solutions. SolidWorks partnered with Alinean to develop and power several value selling programs for its entire suite of engineering and product lifecycle management solutions. Click to learn more »

Virtualization is a growing, but highly competitive market, and Citrix needed to differentiate their solutions from the competition. Third-party validated TCO tools from Alinean quantify the savings and advantages of the Citrix virtualization solutions, to prove to frugal executives the value advantage of Citrix. Click to learn more »

Getting an audience with executives is always tough. Unisys worked with Alinean and IDG to create a compelling executive assessment suite of tools to help better connect with frugal executives, and gain strategic mindshare. Click to learn more »

Juniper Networks needed to convert complex TCO spreadsheets into online tools. Using the Alinean XcelLive™ toolkit, Juniper self authored their own tools to great effect. Click to learn more »

Selling security and IT management solutions to frugal executives is never easy. BlueCoat partnered with Alinean to develop and deliver demand-gen and sales enablement ROI / TCO tools to prove the savings and value of BlueCoat solutions. Click to learn more »

Alinean has worked with Dell over the past nine years to create dozens of sales and demand-gen tools for enterprise solutions. Click to learn more »

IDC needed a way to turn its ROI research into dynamic tools. Using the Alinean XcelLive™ platform, IDC authors its own interactive white papers, assessment, ROI and TCO tools for major B2B solution providers. Click to learn more »

Selling healthcare solutions is never easy, with long sales cycles, dozens of stakeholders and conservative budgets. Siemens healthcare solutions partnered with Alinean to create a groundbreaking toolkit to make the business case for clinical and financial management solutions, driving reduced sales cycles and several competitive wins. Click to learn more »

To differentiate and sell its call center automation solutions more effectively, Interactive Intelligence partnered with Alinean to create and deliver a suite of ROI tools, helping to generate incremental sales, competitive wins, reduced discounting and reduced sales cycles. Click to learn more »

Content Marketing Institute (CMI) – Content marketing is becoming more important to connect and engage with today’s more overloaded, skeptical and frugal buyer. The CMI serves marketers as the "daily source" for the latest content marketing research, best practices and advice. The institute helps guide the efficient development of more effective content, helping B2B marketers generate more leads, reduce sales cycles and drive competitive advantage. Alinean is a charter member of the CMI and lends best practice research, best practices and advice to the CMI on a monthly basis. Click to learn more »